“It’s a shift from advertisers saying we are subsidising women’s cricket to saying we are genuinely investing in it,” says ICC’s chief commercial officer
ICC women’s tournaments from 2025 to have separate sponsors from men’s events
Other News
- Key defends Flintoff from ‘disrespectful’ criticism
- Dulani’s landmark century helps Sri Lanka go 1-0 up
- Key on Stokes Ashes return: ‘Anything is possible’
- Sammy’s comments ‘controversial, without context’, says Alzarri Joseph
- Stoinis the spark as Brave claim first win at fourth attempt
- Arav Shetty stars as Lancashire maintain 100% record